01THE BEGINNING
Jemulpo
제물포 · JEMULPO
Where the city first met the world.
A port town that welcomed new people and cultures.
Wander past century-old buildings and narrow alleys,
and you can almost hear the story of Incheon that began at sea.
Bridge to the World
Incheon,
connected by light.
A path opened by the sea, carried into the future by light.
A city’s story begins beneath Cheongna Haneul Bridge.
CHEONGNA HANEUL BRIDGE / INCHEON
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Incheon, Told in LightSpace preview
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01 / THE EXPERIENCE
Beneath the bridge,
another world opens up.
A bridge that spans the sea becomes a giant screen.
Look up at the sky, and Incheon’s history and landscapes
unfold in scenes of light.
Shift your gaze a little,
and a familiar city appears in a new light.
LANDSEASKY
From memories of the land, across the sea, to the sky.
02 / STORIES OF INCHEON
From the old alleys of Jemulpo to an airport that opens onto the world.
Take a closer look at the Incheon captured in the film.
02THE MEMORY
Dapdong Cathedral
답동성당 · DAPDONG CATHEDRAL
Time held in red brick.
On Dapdong Hill stands a cathedral that holds the city’s long history.
Red brick, rounded arches and bell towers reaching for the sky
create a quiet scene in the heart of busy Incheon.
03LIFE IN THE WEST SEA
Photo · Incheon Tourism Organization, Incheon Island Portal / KOGL Type 1
Spotted Seals
점박이물범 · Phoca largha
A welcome face from Incheon’s seas.
Spotted seals have silver-gray coats marked with dark spots.
The seals that visit Baengnyeongdo, their largest habitat in Korea,
breed in Liaodong Bay in winter, and from spring to autumn
they feed and rest in the Yellow Sea.
In Korea, they are protected as a Class I endangered species.
Ecological information · Ministry of Oceans and Fisheries ↗
04THE CONNECTION
Incheon Port
인천항 · INCHEON PORT
A blue road open to the world.
Where ships come in and new journeys begin.
This port, which has linked people and cities across the sea,
carries both the path Incheon has traveled and the voyages ahead.
05THE PRESENT
Cheongna
청라 · CHEONGNA
Today, drawn along the water.
Take a stroll through the lake park and along the Canal Way.
Amid skylines reflected on the water and the easy pace of daily life,
discover Incheon today, and the possibilities ahead.
06THE WATERFRONT CITY
Songdo
송도 · SONGDO
A seawater canal that mirrors the city.
Songdo Central Park was built around a canal fed by seawater.
Waterside paths, a hanok village
and a skyline mirrored on the water show another side of the city.
07THE NEXT JOURNEY
Incheon Airport
인천공항 · INCHEON INTERNATIONAL AIRPORT
From Incheon, out into the world.
A gateway to the skies, where countless departures and arrivals cross paths.
The story of Incheon that began at sea
continues here, toward other cities and new journeys.
JEMULPOLocation photo
01 / 07Photo · Korea Tourism Organization / Kim Jiyeon
EVERY PLACE, A NEW PERSPECTIVE.Where the Stories Meet
03 / BEYOND THE SCREEN
THE SKY184
Incheon,
from a new height.
184m
Between the sea, the city and you.
Cheongna Haneul Bridge links Cheongna and Yeongjong Island.
From an observatory 184 meters up
to a media lounge right by the sea,
see the sky, the sea and the city from a new perspective.
01PANORAMAWhere you meet the sky
The Sky Observatory takes in the Yellow Sea and the city at a glance.
On the Edge Walk, outside the bridge, the view opens up even wider.
02SQUAREWhere you linger by the sea
Take a slow walk along the Sea Observatory and the waterfront,
then catch stories told in light at the media lounge beneath the bridge.
03LOUNGEA pause in your journey
A cultural space with exhibitions, hands-on activities and a café.
A place to take a break while you explore Incheon.
04 / MADE BY DIRECTORMARKET
Scenes that stay with you
long after the ad ends.
THE SKY184’s anamorphic media art was conceived and produced by DIRECTORMARKET, a full-service advertising agency based in Seoul. We turned the underside of a bridge into an unexpected screen for Incheon’s history and landscapes, so that the moment you look up, you see the city anew.
- 3 yearsKorea Advertising Awards, three years running2020–2022
- Top PrizePublic Brand Awards, AI categoryGyeonggi Province “AI LOVE HUMAN”
- 930K viewsHyundai Motor Group AI FOOH seriesCombined views across 3 films
- 4 yearsIncheon city brand agency of record2019–2022
WHO WE ARE
We call every expert a director — our copywriters, our brand designers, the people behind the camera. Directors who have gone deepest in their own craft take on each brand’s challenge and look for answers that stay in people’s hearts.
TV commercials · Out-of-home · Digital campaigns · AI content · Media art · Brand experiences · ESG campaigns
WHAT WE DO
- 01Brand Strategy
We set a brand’s direction and strategy to build a distinctive position in the market.
- 02Creative Design
From visual identity to campaign visuals, we shape a brand’s visual language.
- 03Digital Experience
We design digital touchpoints, from websites and apps to interactive content.
- 04Campaign
We plan integrated campaigns that deliver a brand’s message effectively.
CONTACT
Let’s talk about
the next scene.
From anamorphic media art to AI films and integrated campaigns — leave your company details and our team will get back to you.
- Phone
- +82 2 555 2633
- Address
- #509, Seoul Forest AK Valley, 99 Seongsuil-ro, Seongdong-gu, Seoul, Korea